If you’ve been following me for a while, you’ll know I’ve always banged on about how good the brick building community is. Whether you’re into LEGO, LumiBricks, budget bricks, MOCs, or just watching other people build — the people in this hobby are genuinely great.
So I built something for us. The Bricks with Ste Creator Directory is now live, and I want to tell you exactly what it is, how it works, and why you should be on it if you make brick building content.
What Is the Brick Building Creator Directory?
It’s exactly what it sounds like — a searchable directory of brick building content creators all in one place.
Right now, if you want to find new brick building channels to watch, you’re basically relying on YouTube’s algorithm, TikTok’s For You page, or stumbling across someone in a comment section. There’s no central place to actually browse creators and find people making the kind of content you’re into.
That’s the problem this solves.
The Creator Directory lists brick building creators from across YouTube, TikTok, Instagram, and beyond. Each creator gets their own profile page with links to all their platforms, a bio, their content focus (reviews, MOCs, budget builds, unboxing — whatever they’re into), and subscriber counts.
Who Is It For?
Two groups of people:
Viewers and fans — If you love brick building content and you’re always looking for new creators to watch, the directory lets you search and filter by platform, content style, and more. You can find someone who does specifically what you’re into, whether that’s high-end LEGO reviews, budget brick hauls, or speed builds.
Creators — If you make brick building content, this is free exposure. Your own profile page on a growing site, your social links in one place, and a way for people to find you who might never have come across your channel otherwise.
How Do You Get Listed?
Simple. Head over to the Join the Creator Directory page and fill in the form. I review every submission personally — not to be picky, just to keep out spam and make sure everything looks right.
Once you’re approved, you get a dedicated profile page on the site. You can then claim that profile and manage it yourself — update your bio, add links, change your avatar — all through a front-end dashboard without needing to touch WordPress admin.
The only requirement? You make brick building content. LEGO, LumiBricks, Mould King, Cobi, budget bricks, whatever brand — if you build with bricks and you make content about it, you belong here.
What Does a Creator Profile Look Like?
Each profile includes:
– Your name and profile picture
– A verified badge if you’ve claimed your profile
– Your bio
– What platforms you’re on (YouTube, TikTok, Instagram, etc.)
– Your content focus tags — things like Reviews, MOCs, Budget Builds, Unboxing
– Direct links to all your social channels
– Subscriber / follower count
It’s clean, it’s simple, and it’s designed to get people clicking through to your actual content.
Is It Free?
Yes. Completely free. No premium tiers, no monthly fees, no “pay to get featured” nonsense. I built this because I think the brick building community deserves a decent hub, not because I’m trying to make money off creators.
If you want to support the site, using the affiliate links on product pages costs you nothing extra and helps keep this place running. But that’s entirely optional.
Why I Built This
Honestly? Because I kept getting asked “do you know any good brick building channels?” and I wanted somewhere I could point people to that wasn’t just a random YouTube playlist.
There are loads of great creators out there making brilliant content who don’t have massive audiences yet. The algorithm doesn’t always reward quality — it rewards consistency and luck. A directory like this gives smaller creators a bit of a leg up and helps viewers find hidden gems they’d never have found otherwise.
I’m also hoping this becomes a bit of a community hub. The forum is already live, and over time I want this site to be the place the brick building creator community actually uses, not just visits once.
Get Listed Today
If you’re a brick building creator — YouTube, TikTok, Instagram, doesn’t matter — submit your profile here. It takes about two minutes to fill in the form and it’s completely free.
And if you’re a viewer looking for new content to watch, browse the directory here — it’s already got some great people listed and it’s growing every week.
Let’s make this the go-to place for brick building creators. 🧱
— Ste
